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A SUNY Ulster manufacturing program went from expensive, underperforming awareness ads to a connected video lead system that delivered 7X more qualified leads at just $5.97 per lead.
Campaign data showed 710 qualified leads generated from a $4,237 investment, with dramatically lower lead costs than previous campaigns.
SUNY Ulster’s Manufacturing Program had already tried multiple branding and image-style video campaigns.
The issue was not lack of effort. The issue was that the campaigns were not turning attention into enough qualified prospects.
Previous campaigns were producing only 100–110 leads, while lead costs were running 4–5X higher than industry benchmarks. The market needed more than another promotional ad. Prospects needed answers, proof, and a reason to trust the program before opting in.
Without a connected system, even good traffic can fail to produce reliable growth.
Instead of leading with generic promotion, Ashworth Creative created short educational videos that answered the real questions prospects had before taking action. Topics included manufacturing career opportunities, earning potential, what the program teaches, and real student success stories.
The campaign used Ashworth Creative’s proprietary Lead Reel methodology: short, 30–60 second educational videos designed to attract higher-quality prospects by answering their most pressing questions upfront.
Ashworth Creative handled the full system: video creation, Meta campaign management, targeting, lead magnets, follow-up systems, and ongoing optimization.
The Lead Reel system turned paid attention into measurable demand.
710 qualified leads generated in 6.5 weeks — a 7X improvement over previous campaigns.
The campaign delivered leads at $5.97 each, making it 4–5X more cost-effective than prior traditional ad efforts.
91% of leads immediately watched case study videos after opting in, and 51% continued on to longer webinar content, showing real engagement beyond the initial lead form.
More importantly, the system created a stronger path from attention to revenue — not just better-looking activity.
The shift was simple but powerful: stop selling first, start educating first.
By answering the questions prospects already had, the campaign reduced uncertainty, built trust, and attracted people who were actively evaluating their future career options.
Prospects were not pushed into a decision. They were guided with useful information that made the next step feel safer and more obvious.
Case study videos and student success stories gave prospects evidence that the program could lead to meaningful outcomes.
The ads, lead magnet, follow-up, and long-form content worked together instead of operating as disconnected marketing pieces.
Short educational videos built around the questions prospects already care about.
Targeted campaigns designed to attract qualified prospects, not just views.
Precise campaign targeting to reach the right people with the right message.
Useful resources that gave prospects a reason to opt in.
Automated nurture sequences that continued the conversation after the lead was captured.
Additional proof and education for people who showed interest but were not ready yet.
Proof-driven content that helped prospects trust the program.
Longer-form education for leads who wanted more detail before taking action.
Ongoing testing and refinement to improve lead quality, cost, and engagement.
We work with businesses that want better systems, faster follow-up, and more consistent results.
One more Testimonial (Last One!) ” In the first four days. I had 35 people sign up for my service and it’s really brought in a consistent income every month if you’re looking for something that brings in some kind of passive income talk to Kyle.
Whether you’re a DIY marketer or looking to work with a pro, Kyle’s approach will save you time, sharpen your strategy, and help you focus on what really matters—serving your customers. He’s absolutely worth the investment.
As a result, I have had a lot of people reach out to me for my aging in place and Realtor services, and had four closings and two rentals in the six weeks last six weeks with two new listings just in the beginning of 2024.
Overall working with Kyle is a game-changer for my business. I highly recommend his services to anyone looking to elevate their marketing efforts and achieve exceptional results. Thanks for your outstanding work Kyle.
150 qualified leads in just 45 days with a positive ROI on the advertising campaigns! Businesses or groups who want high-quality, conversion-driven social media advertising campaigns at an affordable price point with great ROI on Facebook ads as well Google AdWords”
“I’ve been following Kyle for more than 5 years and I marvel at his expansive knowledge of all things digital marketing. It’s been a game changer for my business!”
Ashworth Creative’s Lead Reel system helps organizations stop relying on generic ads and start building a connected system that educates, qualifies, and converts.
“If your ads are getting attention but not enough qualified leads, the problem may not be your audience. It may be the system behind the attention.”
This version leads with the strongest primal conversion drivers: risk reduction, authority, social proof, and clear measurable gain. The case study should not feel like “we ran ads.” It should feel like: “we replaced scattered marketing with a system that made prospects feel informed, safe, and ready to act.”