CASE STUDIES

Real Campaigns. Real Numbers. Straight From the Ad Accounts.

Every figure below comes from a screenshot, not a memory. Where a number needs context, the context is on the page.

I do not name clients publicly. Full figures and screenshots are available under NDA on request.

Selected work

Higher Education & Paid Social

Half the impressions, a third more clicks

3.06%Link click rate
47%Lower cost per click
88%Clicks that went to the link

A community college swapped institutional creative for native, segmented ads built for how Meta now ranks. Spend fell 29% and link clicks rose 32% over the same seven months a year earlier.

Read the case study →

Dental & Medical Device

Filling clinical webinars at $5.13 a seat

$5.13Cost per registration
5.83%Link click rate
30.99%Page opt-in

A regenerative dental manufacturer needed practising clinicians in a live webinar. An advertorial-led campaign beat broad prospecting by 40% on cost, at a click rate roughly triple the platform median.

Read the case study →

Higher Education & Events

Eight angles and double the RSVPs

2×RSVPs year over year
135Registrations in 25 days
8Angles run head to head

A community college replaced one general open house invitation with eight angles written for different lives. Every one came in under the education category median on cost per registration.

Read the case study →

Higher Education / Workforce Training

710 qualified leads in 6.5 weeks

710Qualified leads
4–5×More cost efficient
7×Volume increase

A community college manufacturing program moved from expensive awareness ads to a connected video lead system, producing seven times the leads at a fraction of the previous cost per lead.

Read the case study →

Screenshots and account exports available on request.